Your Tamaqua Home for Sale is Beautifully Decorated. Do You Really Need Staging?

Your Tamaqua home is beautiful – whether you hired a professional decorator or have decorating skills yourself, it is a work of art. It perfectly reflects you, your tastes, and your personality. There’s no clutter, everything is in good repair, and the paint is fresh. You are rightfully proud of your home.

 

Now that it’s for sale, your agent is recommending staging.

 

Why?

 

Because you are not the buyer.

 

The truth is, potential buyers may not share your taste, so your decorating might be a hindrance rather than a help in selling.

 

Stagers are skilled in presenting a home to appeal to a wide variety of buyers. They de-personalize and “neutralize” the décor so potential buyers can visualize themselves and their own furnishings in the house. They choose and arrange furnishings and art work to produce a "feeling" without drawing attention to themselves. If your rooms feel crowded, they’ll advise you to remove a few select items.

 

Part of this process is the removal of personal items that take attention away from the house. You as a seller want potential buyers to focus on the house and how it exactly suits their wants and needs. Your photos, trophies, awards, or collections are distractions that can cause a buyer to pass up a house they'd love, simply because they didn't "see" all the features and benefits.

 

I’ve seen potential buyers focus on photographs, looking to see if they know any of the people and commenting on the activities pictured. I’ve also seen them become so interested in art work or collections that they barely noticed the home’s features. Note that these were only potential buyers. They all chose other homes.

 

In addition, stagers know how to place focus on a home's most appealing or useful features and benefits, while showing potential buyers the possible uses for each space. 

 

The bottom line: Just because your Tamaqua home has been carefully decorated doesn't mean it is ready to go on the market.

 

Consider hiring a professional stager – because that could be just what you need to get a fast sale for top dollar.

 

And of course, when you're ready to go on the market, I'd love for you to call me again. I'll be glad to show you my marketing plan and explain what I'll do to get your home sold in record time.