You may have heard that the last quarter of the year is a poor time to sell a home. Many believe that home buyers disappear at this time of year because they’re busy with the upcoming holidays.
It’s true that Halloween, Thanksgiving, Hanukkah, and Christmas are time consuming – and those who don’t have a pressing need or desire to move would probably choose a different time – that’s part of the reason why now is a very good time to sell.
Why? Because those who are looking now are serious buyers.
- They aren’t people who want to view your home to get decorating ideas.
- They aren’t people who are curious about different floor plans.
- They aren’t people whose hobby it is to look at homes.
- They aren’t even people who have only begun to consider buying a home.
They’re people who want or need to find a home in Tamaqua– soon.
It’s likely that they have already been pre-approved for a loan (or have the cash) and know how much they can spend.
What that might mean to you is fewer showings – but those showings will be to serious buyers.
Yes, it does take a bit of extra effort on your part to get your house ready and keep it that way when you’re busy with holiday preparations. It might also mean that you need to tone down your usual holiday décor. Some buyers might be put off by seeing an entire yard filled with ghosts, skeletons, and gravestones, and a huge tree plus Christmas décor on every surface would make it hard for a potential buyer to see the actual house.
But won’t it be worth the inconvenience if you can make your plans for the New Year with confidence, knowing your house is sold?
One Caution: Choose your agent with care.
Some real estate agents do seem to disappear during the 4th quarter – especially from mid-November until after January 1.
You wouldn’t want your house to be show-ready, but not shown because buyer agents can’t reach your listing agent to make an appointment. So make sure the agent you choose plans to work through the holiday season.
While I do reserve Holidays to spend with friends and family, I’ll be available the rest of the season. And, knowing that serious buyers are out and about, I market my listings just as intensely during the 4th quarter as I do every other time of the year.
So if you’d like to give yourself the gift of a home sale for the new year, get in touch. I’ll be happy to meet with you, show you my marketing plan, and prepare a market analysis so you know the value of your home in today’s market.
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